Weed® Announces Partnership with Khalifa Kush for Global Commercialization
Weed, a U.S.-based IP company focused on reshaping well-being narratives, has partnered with Khalifa Kush to launch a global commercialization strategy. Khalifa Kush, founded by Wiz Khalifa in 2015, is recognized as the world's largest celebrity cannabis brand.
DJ Saul, CEO of Khalifa Kush, and Tim Hunkele, its COO, will join Weed's Board of Advisors. The collaboration aims to destigmatize cannabis and expand Weed's branded well-being products through licensing. "This partnership unlocks new avenues at a pivotal moment in the industry," said Saul.
Weed's leadership emphasized the alignment with Khalifa Kush's reputation for excellence. "Launching a global brand named Weed demands the best in the business," said Darin Phillip, highlighting the strategic fit.
